A few years ago I stopped running Competitor campaigns for most of my clients because how people interacted with those adverts had changed. Whereas Competitor …

In my ten years of managing Google Ads accounts I have tested probably every click fraud technology on the market. But I have always been …

There’s a song at West Ham that goes “Same old West Ham taking the piss” – it refers to the fans and how they act …

On the 13th of February 2019 I decided that I was going to run an experiment on mental health. I’m giving the experiment a year …

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I’ve noticed over the past 12 months that there is no originality in Adwords anymore. If you are successful (or perceived to be successful) on …

In 2014 and 2015 I wrote created two books that have been available to buy on Amazon ever since. The books include tips from many …

I’m a very successful freelancer. Last year I earned £183,580 ($253,633.60 US at the time of writing). Not only do I earn a lot of …

In January 2017 I set about creating the ultimate negative keyword list. I did this to save my current clients money by adding it to …