In January 2017 I set about creating the ultimate negative keyword list. I did this to save my current clients money by adding it to …
I’ve seen some incredible things in the PPC industry – agencies charging clients thousands of pounds / dollars per month for management and not actually …
Every few months I like to provide my clients with a generic update full of information that I feel they will get some use from. …
Competitor campaigns were once a staple of a good Adwords account but there has been a massive shift over the past 12 months. A competitor …
Freelancing, the on demand economy and outsourcing is the future of the worldwide workforce. Upwork are the company that are leading this change. For them …
I’m in a lucky position that I’m constantly being offered accounts to manage. My reps at Google in Leeds have told me several times before …
As someone that currently manages 150+ accounts I regularly come across the same three problems. Below I highlight problems and offer a solution to each. …
I’m always coming up with ideas but unfortunately won’t have time to pursue 99% of the ideas I have due to time constraints. I’d rather …
In January 2017 I was approached by a guy called David Denton who wanted my input on a piece of software he had developed. David …
Essentially good PPC management and bad PPC management comes down to four things; intelligence, experience, ethics and hard work. In this blog post I’m going …